Target
The problem
Sellers spend their time on accounts and people who will never buy.
What we fix
Where your true differentiation meets real demand, so sellers spend their time where it pays.
Commercial efficiency for B2B tech
Your revenue problem is a commercial efficiency problem.
Atout scores your commercial engine out of 50, finds where time and money leak, and fixes it. Specific to your business. Built for B2B tech companies selling to the enterprise, with a premium on analytics and financial services.
Commercial Efficiency ScoreSample
23Current GTM
34Targeted GTM
40Win line
Start here
Four questions every revenue leader should answer with confidence.
How confident are you in your current sales coverage?
How much do you trust your marketing engine to create the right engagement with the right targets?
How many of your first meetings turn into real opportunities?
How much time can your revenue team spend fixing it without hurting this quarter?
Where the waste hides
Four places a commercial engine leaks.
Offer
The problem
You go to market with explanations and prices. Nothing gives the buyer a reason to decide now.
What we fix
A real offer: low risk, low effort, high and immediate value. First deals close faster.
Engagement
The problem
Events, content and social produce likes, downloads and badge scans. Qualified buyers commit to nothing.
What we fix
Your unique value, promoted to the right buyers on the right channels. Conversion is the only measure.
Measure
The problem
Nobody agrees up front on what success is, or why your way is the most affordable way to reach it.
What we fix
Success both sides can track, funded so it returns more than any alternative.
Your Commercial Efficiency Score
Read it like a credit score.
One number out of 50 tells you how efficiently your commercial engine turns effort into revenue. Below 40, you are paying for waste.
23Current GTM
34Targeted GTM
Win line 40
0 to 19 · Wasteful20 to 29 · Leaking30 to 39 · Average40 to 50 · Efficient
Current GTM
Where your engine stands today, read from what you actually do in market.
Targeted GTM
Where your stated strategy would take you if it ran as planned.
Ideal readiness · 50
The standard: every seller on the right deal, with the right offer, at the right time.
Sample analysis
What your diagnosis looks like.
A B2B analytics vendor selling to banks. Illustrative company and figures, built the way a real diagnosis is built: every gap comes with its fix.
Key factors
Coverage of the right accountsFair
Reach of real decision makersWeak
An offer that triggers a decisionWeak
Commitment from engagementWeak
Speed from first meeting to dealFair
Value proven in numbersStrong
1
The website speaks to engineers. The buyers are heads of data.
Fix: rebuild messaging and target lists around the people who sign.
Impact: pipeline quality2
Buyers get a price list and a demo request, never a first step.
Fix: a time-boxed starter offer with a clear price and an upgrade path.
Impact: time to close3
Events fill the CRM with badge scans that sellers never call.
Fix: tie every event and asset to one next step with a named buyer.
Impact: conversion4
The best client proof is buried on a case study page.
Fix: put a quantified client story in every first meeting.
Impact: win rateIllustrative example. Your diagnosis is built on your company's public footprint, then on your own data.
How we work
We do the work. Your team stays on its deals.
Step 1 · Free
Diagnose
Your score and your top gaps, built on public data. Then a full diagnosis on your own data, with quick wins you can act on right away.
Step 2
Implement
Targeting, offer, messaging and engagement rebuilt with your team, then stress tested with your champions, your sellers and real buyers.
Step 3
Maintain
We keep watching for waste: slow cycles, lost deals, uncovered segments. Your score stays up as your market moves.
105
Consecutive quarters selling
Founder
Emmanuel Richard. A CRO by trade.
I have sold complex solutions across the globe for 105 consecutive quarters, to tech buyers and to business lines, always against large competitors. I built Atout to give revenue leaders the partner I always wanted: someone who finds the waste, fixes it, and keeps the team on its deals.
Microsoft · Borland · Quest Software · MicroStrategy · Rimini Street · Kyvos · Opensee · Persado
Free diagnosis
Get your score and your top gaps.
Built on public data only. No commitment. Send your company name and website, and the one revenue question keeping you up at night.
emmanuel@atoutnow.com
Or message me on LinkedIn